Kids Now Seeing Fewer TV Ads for Junk Food
By Dennis Thompson HealthDay Reporter
TUESDAY, Aug. 27, 2024 -- Children are seeing far fewer ads for junk food during kids’ TV shows, a new study finds.
The number of food and drink ads during children’s programs has dropped by more than 95%, according to researchers’ analysis of television Nielsen ratings.
This decline occurred following a 2006 pledge by the food industry to stop advertising unhealthy foods during kid’s TV shows, researchers said.
However, researchers found that children younger than 12 still see more than 1,000 food-related ads a year, and that 60% of them are for unhealthy products like sugary sodas and salty or fatty snacks.
“Kids are still seeing about a thousand ads per year on other programs, and the majority of ads that kids see are still for unhealthy products,” said researcher Lisa Powell, director of health policy and administration in the University of Illinois-Chicago School of Public Health.
“This is important as the World Health Organization has recognized that reducing children’s exposure to unhealthy food and beverage advertisements is a key strategy for improving both children’s diets and health,” Powell added in a university news release.
A group of food, beverage and restaurant companies pledged in 2006 to advertise only healthy products on TV programming where at least 35% of viewers are under 12. They later revised their pledge in 2014 and 2020 to establish nutritional criteria for what qualifies as unhealthy.
But researchers found that as much as 90% of the food ads kids see are run during shows with lower child-audience shares.
This shift suggests that regulations might want to focus on advertising during hours when kids are more likely to watch television, rather than focusing specifically on children’s programming, the researchers said.
The results also showed that Black children saw significantly more food ads than white kids, due in part to more time spent watching TV.
The new study was published Aug. 22 in the journal JAMA Network Open.
Future regulations should also consider food ads that run on other forms of media, such as streaming or social media. In general, children spend less time watching TV these days, researchers noted.
“We know that the media kids consume is changing. They’re spending more time on their mobile devices, whether it be a tablet or a phone, and they’re seeing a lot of ads,” Powell said. “We really need to understand where else the food companies target kids and what they’re seeing.”
Sources
Disclaimer: Statistical data in medical articles provide general trends and do not pertain to individuals. Individual factors can vary greatly. Always seek personalized medical advice for individual healthcare decisions.
Source: HealthDay
Posted : 2024-08-28 10:28
Read more
- FDA Approves Vyloy (zolbetuximab-clzb) for the Treatment of Advanced Gastric and GEJ Cancer
- Dizal Submits New Drug Application to the U.S. FDA for Sunvozertinib in Treating Relapsed or Refractory Non-Small Cell Lung Cancer with EGFR Exon 20 Insertion Mutations
- CDC Says Some People May Need Extra Dose of COVID Vaccine
- American Society of Anesthesiologists, Oct. 18 to 22
- 1998 to 2023 Saw Decline in Triplet, Higher-Order Birth Rate
- Female Pediatricians Earn About 93 Percent of Male Pediatricians
Disclaimer
Every effort has been made to ensure that the information provided by Drugslib.com is accurate, up-to-date, and complete, but no guarantee is made to that effect. Drug information contained herein may be time sensitive. Drugslib.com information has been compiled for use by healthcare practitioners and consumers in the United States and therefore Drugslib.com does not warrant that uses outside of the United States are appropriate, unless specifically indicated otherwise. Drugslib.com's drug information does not endorse drugs, diagnose patients or recommend therapy. Drugslib.com's drug information is an informational resource designed to assist licensed healthcare practitioners in caring for their patients and/or to serve consumers viewing this service as a supplement to, and not a substitute for, the expertise, skill, knowledge and judgment of healthcare practitioners.
The absence of a warning for a given drug or drug combination in no way should be construed to indicate that the drug or drug combination is safe, effective or appropriate for any given patient. Drugslib.com does not assume any responsibility for any aspect of healthcare administered with the aid of information Drugslib.com provides. The information contained herein is not intended to cover all possible uses, directions, precautions, warnings, drug interactions, allergic reactions, or adverse effects. If you have questions about the drugs you are taking, check with your doctor, nurse or pharmacist.
Popular Keywords
- metformin obat apa
- alahan panjang
- glimepiride obat apa
- takikardia adalah
- erau ernie
- pradiabetes
- besar88
- atrofi adalah
- kutu anjing
- trakeostomi
- mayzent pi
- enbrel auto injector not working
- enbrel interactions
- lenvima life expectancy
- leqvio pi
- what is lenvima
- lenvima pi
- empagliflozin-linagliptin
- encourage foundation for enbrel
- qulipta drug interactions